You heard it here first….Yep Roc Records has signed The Rubinoos!!!
These 1970’s Bay Area teens were ready to take over the world – and just about did! The
Rubinoos busted out of Berkeley, California’s Bay High School and turned bubblegum into gold
on their debut Beserkley Records release, landing them in the pages of Tiger Beat Magazine
and on the TV show American Bandstand. Another classic LP, recorded in London at The
Who’s Ramport Studios came in 1978, followed by 56 shows opening for Elvis Costello on his
Armed Forces album tour. When Beserkley crumbled, they migrated to L.A. where they entered
a rocky relationship with Warner Bros. After a stillborn mini-LP, the group made ends meet by
working on many odd projects, including studio work for Kim Fowley’s Drag Review, a long run
at Sahara Tahoe’s Pine Cone Lounge and several B Movie projects. The highest of the low
points: performing the theme song to Revenge of the Nerds.
Through all the ups and downs, in vogue or out of vogue, The Rubinoos have worn their
influences of pure pop and harmony proudly on their sleeve. In the 2000s they started touring
again and released several independent albums. Unbeknownst to The Rubinoos, fans in Spain
and Japan had kept the flame alive. When they arrived in these territories they were amazed to
learn that their cassettes had been traded for years and the band, in some ways, was bigger
Though nearly everything about the Berkeley scene has changed, their forthcoming record acts
as a homecoming for the band. For the first time since the ‘70s, this new record reunites all the
original members and is being recorded in the same studio (then Wally Heiders, now Hyde
Street Studios), where they cut their first single in 1975.
Produced by Chuck Prophet, who claims to have seen the band live over 25 times in high
school, this record picks up where the spirit of the first two left off and then some, a concoction
that mixes Tommy James, The Jackson 5 and The Beach Boys into a formula that hasn’t been
seen in four decades.
To stay up to date on all developments with this new record and everything related to The
Rubinoos, sign up for their email list here!
To get to know the great music of The Rubinoos, you can listen to Spotify’s “This Is The
Rubinoos” playlist here!